Our Team

Manpreet Dhillon



Manpreet is a Certified Personal and Business Coach, and a Certified Human Resources Professional with a Masters in Organizational Management. 

Manpreet has over 15 years of leadership and community development expertise and has worked with notable organizations including: UN affiliate: Organization for the Prohibition of Chemical Weapons, City of Vancouver, University of British Columbia, Blenz Coffee, 7-Eleven, as well as a host of tech and biotech companies, Canadian political parties, and non-profit organizations. Manpreet has held positions as a Board Member of the British Columbia Institute of Technology Alumni Board of Directors, past Board Member of Royal Roads University, and has served on various arts and health boards. Manpreet is a twice contributing author to Chicken Soup for the Soul and a contributing author to the best selling Amazon book—365 Days to the Soul. Manpreet received her Masters in Organizational Management from the University of Phoenix and resides in Vancouver.

Noor Fatima Siddiqui

Director of Operations and Marketing


Noor is an agile strategist with a decade of agency, health care and government experience, and a strong understanding of digital strategy, social platforms, SEO, and mobile technology. She has a proven track record of building and managing teams to create, develop, and execute award-winning integrated campaigns utilizing both paid and earned media. As a senior political aide, Noor provided political and strategic advice as well as operational support to Cabinet Ministers. In addition to her work for clients, Noor’s community experience extends to her run for provincial political office as the first female South Asian candidate in her riding.

Noor is a compelling storyteller, comfortable speaking to both the big and little picture. Values driven, her latest focus has been on public health, with her recent initiatives including, the provincial launch of the lifesaving app, PulsePoint, the largest mass-CPR event in British Columbia (BC) and a BBC documentary on the Opioid Crisis in BC. All told, Noor has 10 years of experience in digital strategy, online marketing, media training, strategic corporate communications, public relations, and issues management.

Krista Dinsmore

Programs Manager

Krista is an accomplished program developer and facilitator, focused on creating transformational experiences and broader social change. She comes from the non-profit and thinktank sectors, bringing expertise on policy based research, thoughtful program development and effective communication strategies—both online and off. Having executed bilingual Canada-wide programs with the Inter-Council Network and headed two NGOs doing work in India and Vancouver, Krista is adept at engaging various stakeholder groups to achieve results.

She holds a Master’s degree in Global Governance from the Balsillie School of International Affairs with a research focus on environmental governance and water policy in the Global South. She is passionate about sustainability and social equity.

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